Official Contest Rules

Dairy Farmers of Ontario and the Toronto Star®

"Toronto Raptors® Cheer Card" Contest 


These rules govern the Toronto Raptors Cheer Card Contest (the “Contest”). No purchase is necessary to enter the Contest. The act of entering the Contest constitutes acceptance of these Contest rules (the "Rules") and the decisions of the Sponsors, which decisions shall be final and binding upon all entrants.


The Contest sponsors are the Dairy Farmers of Ontario and the Toronto Star (the "Sponsors"). The Contest prize supplier is Maple Leaf Sports & Entertainment Partnership, Maple Leaf Sports & Entertainment Ltd. and their affiliates (collectively, the "Prize Supplier").


The Contest is only open to legal residents of Ontario who are eighteen (18) years of age or older at the time of entry (each an "Entrant"). Employees, representatives or agents (and their immediate family members and those with whom such persons reside, whether related or not) of the Sponsors, Administrator, Maple Leaf Sports & Entertainment Partnership and Maple Leaf Sports & Entertainment Ltd. and their respective affiliates (collectively, “MLSE”), The National Basketball Association (the “NBA”), the NBA Member Teams, NBA Media Ventures, LLC, NBA TV, LLC, and NBA Properties, Inc. (collectively, the “NBA Entities”) and each of their respective parent companies, governors, subsidiaries, affiliates, directors, officers, shareholders, agents, promotional parties (altogether the “Released Parties”) are not eligible to enter in the Contest. For purposes of this Contest, “immediate family members” shall include the mother, father, brothers, sisters, daughters, sons, partner or spouse of an individual (regardless of where any such “immediate family member” resides with such individual).,

The Sponsors reserve the right, in their sole and absolute discretion, to require proof of identity and/or eligibility (in a form acceptable to the Sponsors – including, without limitation, government issued photo identification showing that you have reached the age of majority) to participate in this Contest. Failure to provide such proof to the satisfaction of the Sponsors in a timely manner may result in disqualification.


The Contest begins at 7:00 p.m. ET on May 30, 2019 and entry for the Grand Prize ends at 12:00 a.m. on June 2, 2019. Instant Game Night prizing will continue during all remaining Toronto Raptors 2019 home playoff games, hereinafter referred to as "Raptors Home Playoff Games" or individually as "Raptors Home Playoff Game".


There are two (2) ways to enter the Contest and be eligible to win a prize:

a) During the Contest Period, each Entrant must complete the following steps in order to obtain one (1) entry into the Grand Prize Contest draw:

b) During a Raptors Home Playoff Game, each Entrant must share their Cheer Card photo prior to the start of the third period for a chance to win additional Instant Game Night Prizes:

An Entry will be declared invalid if it is late, illegible, incomplete, damaged, irregular, forged, garbled or mechanically or electronically reproduced. If it is discovered by the Contest Sponsors (using any evidence or other information made available to, or otherwise discovered by, the Contest Sponsors) that any person has attempted to use (or attempt to use) multiple names, identities, email addresses and/or any automated, macro, script, robotic or other system(s) or program(s) to enter the Contest more than once or to otherwise participate in or disrupt this Contest, he/she may be disqualified from the Contest, and any future contests of the Contest Sponsors, in the sole discretion of the Contest Sponsors.,

Each entry must: (i) not contain any nude, sexually explicit, disparaging, discriminatory, libelous or other inappropriate content of any kind (as determined by Sponsors in its sole discretion); (ii) not contain any content that promotes any product or service other than that of the Sponsors; (iii) not contain any language suggesting or encouraging illegal activity; (iv) not contain anything that infringes or that may infringe anyone’s rights, including intellectual property rights; (v) contain entirely original materials that have never before been distributed, shown publicly or published, or selected as a winner in any other Contest; (vi) not contain any identifiable third party products and/or trade-marks, brands, logos or copyright, other than those of the Sponsors; and (vii) otherwise comply with these Rules. Entries that are incomplete or generated by script, macro or other automated or mechanical means, or that do not conform with or satisfy any or all of the conditions set out in these Rules will be void.,

Do not include any additional personal information about any friend/family in your cheer card photo mention in your tweet or otherwise include any reference to or likeness of identifiable third parties, unless consent has been obtained from all such individuals and such individuals have reached the age of majority in their jurisdiction of residence.,

By posting a cheer card photo, you affirm that you have read, understand and agree to these Rules. Entrants understand that they are posting at their sole risk. Sponsors are not responsible for any claims arising from a comment, specifically including, but not limited to, claims for intellectual property infringement and privacy rights violations, as well as violations of the respective social media site’s terms and conditions.,

By submitting your information and creating a Twitter, Instagram, or Facebook account, you agree to the Twitter, Instagram, or Facebook Terms of Use and Privacy Notice, respectively. If you do not agree to such Terms of Use and Privacy Notice, you cannot create a Twitter, Instagram, or Facebook account, or participate in this Contest. Additionally, to enter via Instagram, your account must be set to public. By using Twitter, Instagram, or Facebook through a wireless mobile device, standard text messaging and/or data rates may apply for each message sent or received from your device. Other charges may also be applied by your wireless carrier (consult your wireless plan for details before participating via wireless mobile device).,

The decisions of the Sponsors with respect to all aspects of this Contest are final and binding on all entrants without right of appeal, including, without limitation, any decisions regarding the eligibility/disqualification of entries and/or entrants. The Released Parties, as defined in section 3 above, are not responsible for lost, incomplete, illegible, late, misdirected, stolen or mutilated entries; any error, omission, interruption, defect or delay in transmission or communication; technical or mechanical malfunctions; interrupted or unavailable cable or satellite systems; errors in these “Rules, in any Contest-related advertisements or other materials; failures of electronic equipment, computer hardware or software, or inaccurate entry information, whether caused by equipment, programming used in this Contest, human processing error, or otherwise. Sponsors reserves the right, at its sole discretion, to disqualify any entry, to modify, terminate, or suspend this Contest (or amend these Rules) should a virus, bug, non-authorized human intervention, action of entrant(s), or other cause corrupt or impair the administration, security, fairness, or proper play of the Contest. The Sponsors reserves the right, to cancel or suspend this Contest, or to amend these Rules, without prior notice or obligation, in the event of any accident, printing, administrative, or other error of any kind, or for any other reason. Any attempt to deliberately undermine the legitimate operation of this Contest is a violation of criminal and civil laws and, should such an attempt be made, the Sponsors reserves the right to seek remedies and damages to the fullest extent permitted by law. The sole determinant of the time for the purposes of a valid entry in this Contest will be the Sponsors' official clock.


Contest prizes consist of a Grand Prize and Instant Game Night Prizes as set out below. The Grand Prize and Instant Game Night Prizes may be referred to collectively as “Prizes” or individually as a “Prize”.

Random draws will be conducted at Arcane, 304 Talbot St, London, ON N6A 2R4 on the selected dates noted below. For Instant Game Night Prizes, eligible Entrants must share their Cheer Card Photo during the subject Raptors Home Playoff Game, but prior to the start of the fourth quarter. Eligible entries for the Grand Prize draw must be received by 12:00 a.m. ET on June 2, 2019.,

Odds of winning (1) any prize depend on the number of Entrants and (2) the Grand Prize are not increased by sharing Cheer Card Photos for Game Night prizes.,

Maximum of one (1) Prize per person. Once an Entrant has won any Prize they are no longer eligible for any other Prizes in this Contest.

Instant Game Night Prizes:

Grand Prize:

All incidental costs and expenses associated with a Prize that are not specifically referred to herein, including (without limitation and as applicable) transportation to and from any game for with tickets are issued, hotel accommodation, beverages, gratuities, souvenirs, incidental and personal expenses, and items of a personal nature are not included and are the sole responsibility of each Prize winner.

The Grand Prize Winner and his/her guest must be able to attend on date indicated above to be eligible. No compensation will be provided for failure by the Winner to claim or use any portion of the Prize within any expiry periods applicable thereto nor if the Winner fails to accept the Prize as awarded. In case of cancellation for any given reason, the Prize will be forfeited. Other restrictions may apply.

Each Prize must be accepted as awarded without substitution and is not transferrable, refundable, for resale or convertible to cash. The Sponsors reserve the right, in the event that a Prize, or any component of a prize, cannot be awarded as described for any reason, to substitute the same for another prize or component of equal or greater value, without notice or liability. In the event that a substitute prize is awarded, such prize must be accepted as a warded and cannot be exchanged for cash or otherwise.,

Each confirmed Prize winner and his/her guest(s) acknowledge and accept all risk of damages, injury or other loss incidental to any game for which tickets are issued, whether occurring before, during or after the game, and hereby voluntarily agree to assume the same. The Sponsors and MLSE reserve the right to refuse admission and/or to expel from the game and/or any other aspect of the Prize, any person whose conduct is deemed by them to be objectionable. Expulsion from the game cancels the tickets for the offending individual(s) and the individual(s) thereupon forfeit(s) all claims with respect to the tickets. Participation in the Prize is subject to compliance with all applicable laws, by-laws, regulations; failure to comply may result in non-admission or expulsion from further participation in the Prize.


a) Instant Game Prizes
On each selection date as noted above, the selected Entrant will be contacted by the Sponsors through social direct message on the platform they entered. They will be prompted to email a specific email address to confirm their selection. Potential winners will have forty-eight (48) hours to email the address; failure to do so will result in disqualification and forfeiture of the Prize.

b) Grand Prize
On the selection date as noted above, the selected Entrant will be contacted by the Sponsors through the method of contest entry following the draw: either social media direct message, or at the telephone number provide and/or email address on his/her Contest Entry Form. If a selected Entrant cannot be contacted or fails to respond within one (1) hour of the first attempt of contact by the Contest Sponsors, he/she will be considered to have forfeited the Prize and will be disqualified and another Entrant may be selected, in the sole discretion of the Contest Sponsors, from the remaining Entries until such time as a contact is made with a selected Entrant, there are no more eligible Entries, or there is insufficient time to award the prize, whichever comes first. In the event that an alternate selected Entrant is required to be selected, the same above-noted Winner selection process will apply. The Contest Sponsors will not be responsible for failed attempt to contact any selected Entrant.,

No telephone contact or other correspondence in association with the Contest will be entered into except with each selected Entrant.


Prior to being declared a confirmed winner of a Prize, a selected entrant must correctly answer, unaided, an arithmetical, time-limited, skill testing question, to be administered at a mutually convenient time. selected entrants will also be required to sign and submit the Sponsors' declaration and release, which (among other things): (a) confirms compliance with these Rules; (b) acknowledges acceptance of the Prize as awarded; and (c) releases the Released Parties from any and all liability in connection with this Contest, his/her participation therein and/or the awarding and use/misuse of the Prize. If an eligible winner: (a) fails to submit the properly executed Contest documents, (b) cannot accept the Prize for any reason and/or (c) otherwise fails to comply with these Rules, then he/she will be disqualified (and will forfeit all rights to the Prize). If a Prize winner cannot be confirmed at least four (4) hours in advance of tipoff of the applicable game, such Prize will not be awarded.,

Before being able to participate in the Prize, the winner’s guest (each a “Guest”) will be required to sign and return within the time stipulated by the Sponsors, a full declaration and release form stating that, among other things, he/she has read and understood these Rules, grants all consents required, accepts to participate in the Prize as offered and releases the Released Parties from any and all liability of any kind arising out of the Guest’s participation in the Prize. Guests must have reached the age of majority in their jurisdiction of residence at the time of execution of the Guest release form in order to participate in the Prize.


By participating in this Contest, each Entrant (i) agrees to be bound by these Rules; (ii) agrees to release and hold harmless the Released Parties from and against any and all claims based on publicity rights, defamation, invasion of privacy, copyright infringement, trade-mark infringement or any other intellectual property related cause of action; and (iii) releases the Released Parties from any and all liability in connection with this Contest and his/her participation therein and his/her use of his/her Prize. Released Parties make no warranty (express or implied), guaranty or representation of any kind concerning any Prize (or any portion thereof).,

The Released Parties will not be liable for (i) any failure of any website during the Contest Period; (ii) any technical malfunction or other problems relating to the telephone network or lines, computer on-line systems, servers, access providers, computer equipment or software; (iii) the failure of any entry to be received for any reason including, but not limited to, technical problems or traffic congestion on the Internet or at any website or mobile network; (iv) any injury or damage to an entrant’s or any other person’s computer or other device related to or resulting from participating or downloading any material in the Contest; and/or (v) any combination of the above.,

The Sponsors reserves the right, in their sole and absolute discretion to withdraw, suspend or amend this Contest in any way, in the event of an error, technical problem, computer virus, bugs, tampering, unauthorized intervention, fraud, technical failure or any other cause beyond the reasonable control of the Sponsors that interferes with the proper conduct of this Contest as contemplated by these Rules. Any attempt to deliberately damage any website associated with the Contest or to undermine the legitimate operation of this Contest is a violation of criminal and civil laws and should such an attempt be made, the Sponsors reserves the right to seek remedies and damages to the fullest extent permitted by law. The Sponsors reserves the right, in its sole and absolute discretion to cancel, amend or suspend this Contest, or to amend these Rules, without prior notice or obligation, in the event of any accident, printing, administrative, or other error of any kind, or for any other reason.,

This Contest is subject to all applicable federal, provincial and municipal laws.,

The Sponsors reserve the right, in its sole and absolute discretion and without prior notice, to adjust any of the dates and/or timeframes stipulated in these Rules, to the extent necessary, for purposes of verifying compliance by any entrant or entry with these Rules, or as a result of technical problems, or in light of any other circumstances which, in the opinion of the Sponsors, in its sole and absolute discretion, affect the proper administration of the Contest as contemplated in these Rules.,

In the event of any discrepancy or inconsistency between the terms and conditions of these Rules and disclosures or other statements contained in any Contest-related materials, including, but not limited to website, print and/or online advertising, the terms and conditions of these Rules shall prevail, govern and control.

Dairy Farmers of Ontario, 6780 Campobello Road, Mississauga, Ontario L5N 2L8
Toronto Star Newspapers Limited, 1 Yonge Street, Toronto, Ontario M5E 1E6

Arcane Digital Agency

By entering the Contest, each Entrant acknowledges and agrees that MLSE’s sole and exclusive role in the Contest is that of Prize Supplier and that MLSE is in no way responsible for the administration of the Contest or the selection of winners and that all such responsibility rests with the Sponsors and the Administrator.,

The Contest is in no way sponsored, endorsed or administered by, or associated with Twitter or Instagram. The entrant provides personal information to the Sponsors, not to Twitter or Instagram. Twitter and Instagram are completely released of all liability by each entrant in this Contest. Any questions, comments or complaints regarding the Contest must be directed to the Sponsors or the Administrator and not to Twitter or Instagram.

* FACEBOOK®, INSTAGRAM®, TORONTO RAPTORS®, TORONTO STAR®, TWITTER®, and STAY REAL WITH MILK™ are trademarks of Facebook, Inc., Instagram, LLC, Toronto Raptors, Toronto Star Newspapers Limited, Twitter, Inc., and Dairy Farmers of Ontario, respectively.